ENIGMA
APPAREL DESIGN COLLECTION
This extensive process-driven project aims to meticulously study trend forecasts and translate them into a tangible and marketable collection of garments. By combining rigorous analysis, conceptualization, and trend alignment, an extensive range of fashion-forward pieces that resonate with the target audience and reflect the pulse of contemporary fashion has been created.
Trend forecasting and analysis
There are multiple companies that work in this realm, for our project we are using WGSN and Promostyl.
Theme:
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Digitopia explores futuristic aesthetics and design possibilities fueled by AI and virtual realms. Anticipate a blend of physical and virtual spaces, dissolving the boundaries between fantasy and reality with dreamy colors, fluid lines, and characterful elements. Beyond fantasy, Digitopia introduces sophisticated, personalized products minimizing waste and enhancing innovation. Expect designs playing with light, shadow, and intricate digital craftsmanship reminiscent of classical elegance.
Fibre and yarns:
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The focus is on sourcing sustainable materials like GRS-certified recycled polyester and nylon, BCI cotton, Tencel, and silk. Matte and demi-shine yarns, along with crisp constructions using GOTS-certified cotton, contribute to the aesthetic.
Construction and finishing techniques:
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Contemporary classic include #ElevatedBasics, #SartorialStyling, #LowKeyLuxury and #FutureClassics trends. Involve ottoman ribs, retracted stripes, pin tucks, and faceted pleats achieved through stitching. The design direction emphasizes drawing from wardrobe classics and historical references, modernized with sleek cuts, inventive drapery, pleats, puffed sleeves, and subtle ruffle details
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Colour and print:
Monochromatic pairings combined with soft neutrals and blues move on minimalist narratives with a romantic quality. This direction uses technology to preserve craft, revamping classic checks into glitched designs, glitchy geometrics, spliced type and futuristic checks, with so many perennial checks in rotation, this is a great opportunity to source deadstock. Piece together contrast patterns to create a spliced aesthetic. Ensure you pair fabrics with the same fibre make-up to increase recyclability.
#Workleisure
Archetype:
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In the tech-driven hustle, innovators grapple with the dichotomy of the "fear of logging off" and "fear of logging on," propelled by an unwavering commitment to innovation. Despite the digital vortex, these trailblazers value rest and self-improvement, seeking a balance between a thriving professional and personal life. Joy emanates from conquering challenges and the transformative impact of their endeavors. Positioned at the forefront, they perceive the digital landscape not merely as power but as a catalyst for positive change, embodying a technological revolution that envisions a brighter tomorrow through imagination, innovation, and ethical practices.
Target audience:
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Age group:18-25
Background: Resides in diverse urban and suburban areas with an upper-middle-class upbringing.
Motivations: Driven by a quest for purpose and connection, navigating dissociation in the connected world.
Visionary Pursuits: Drawn to visionary pursuits, seeking personal and professional growth. Prioritizes individual well-being while passionately engaging in revolutionary work.
Fashion Preferences:
Embraces a fashion sense characterized by individualism, blending streetwear and sleek influences.Values sustainability, seeks eco-friendly fashion with ethical practices. Prefers versatile, timeless pieces transitioning seamlessly from casual to formal settings. Emphasizes quality over quantity in fashion choices. Prioritizes brands with inclusive sizing, diverse representation, and a tech-integrated approach. Balances affordability with quality in fashion purchases. Expresses unique style while prioritizing all-day comfort. This socially conscious Gen Z demographic shapes a distinctive fashion landscape, emphasizing personal expression, inclusivity, and innovative design.
Inspiration board
The inspiration board pays homage to a rich tapestry of codes and ciphers that have profoundly shaped the landscape of computing and technology. From the transformative Morse Code facilitating telecommunication in the 19th century to the modern QR Code streamlining information access, each element on the board symbolizes a pivotal milestone. The barcode's impact on retail, Braille's empowerment of the visually impaired, and the foundational significance of Binary Code in digital computing underscore the diverse applications of these coding systems. The cipher disc, Enigma machine, and early computers like ENIAC and FORTRAN represent the evolution of secure communication and programming languages. Furthermore, the integration of DNA code speaks to the intersection of biology and technology. Together, these elements encapsulate the ingenuity and progression of codes and ciphers that have profoundly influenced our interconnected world, a brighter tomorrow.
Mood board
Escape Haven is a revolutionary concept blending sophistication, engineering, and minimalism to create a connected sanctuary. Meticulously engineered for tranquility, this retreat adapts to individual preferences, minimizes environmental impact, and offers a haven of elegance and openness. With modern infrastructure and dedicated serenity zones, Escape Haven redefines escapism, providing a unique blend of calm, connection, and sophistication.
#Calming #Connected #Serene #Engineered #Sophisticated #Minimalistic #Clean #Modern
Concepts
ENIGMA
Drawing inspiration from the legendary machine pivotal in encrypting messages during World War II. Serving as a metaphorical mirror, this concept unveils the hidden layers within individuals' lives, mirroring the intricate patterns of concealed experiences and emotions. Much akin to the code-breakers deciphering Enigma's messages, individuals are encouraged to unravel the complexities of their own existence, navigating through the multifaceted codes of their journeys.
Ideas
Trial
